Now, E-commerce often evaluates channel effectiveness using simple attribution models, such as last click or equal distribution, which can lead to inaccurate results and inefficient use of marketing resources.
AI models tested
Million sessions tracked and attributed and efficiency calculated
Integrations with the most popular platforms and more to come
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Xattra provides AI-driven marketing attribution in a simple no-code solution for your E-commerce on Shopify or any other website or mobile app
Supply
Connect your ad across many sources - Facebook, Google, TikTok, Snapchat, Pinterest, Evadav, Propeller ads and others
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AI-modeling
Our machine learning algorithms and AI Xattra will begin to identify impersonal patterns of activity and events on the site.
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Get Insights
We put the research results into dashboards and show you the insights which channel perform better.